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32 Exhilarating Supplement Industry Statistics for 2024


supplement industry statistics

32 Exhilarating Supplement Industry Statistics for 2024

The supplements market has seen unprecedented growth in the last decade. 

In an internet-driven market, supplements have spread from pharmacy aisles to convenience stores, ecommerce platforms, and even grocery stores and gas stations. 

Why such a tremendous expansion? 

Well, the following supplement industry statistics will elaborate on that.

Supplements are not FDA-regulated. Still, they are extremely popular and take up a big chunk of advertising space. 

New manufacturers tend to position themselves quickly, thereby obliterating the influence of prominent market players.

However, even in this competitive landscape, the supplement market thrives, continuously expanding new areas of health-based nutritional products.

Here you’ll find the most valuable facts and figures about the supplement industry. But first, check out our selection of facts and stats we cherry-picked from the article. 

Top 10 Mind-Blowing Supplement Industry Statistics

  • Approximately 77% of the US adult population use supplements.
  • The global supplement market is predicted to reach a value of $216.3 billion by 2026.
  • The Asia-Pacific supplement market is growing at the highest rate, with a CAGR of 9.2%.
  • By 2024, the US supplement market is expected to grow to an astonishing $56.7 billion.
  • 58% of US adults use multivitamins, while 19% use probiotics.
  • 96% of supplement consumers are confident in the quality of their products.
  • 71% of dietary supplement users exercise regularly, in comparison to 53% of non-users.
  • Fitness supplement industry statistics reveal the tremendous growth of sports supplementation, which is exhibiting an 8-year CAGR of 8.4%. 
  • In 54% of the cases, consumers consult a physician for their supplementation.
  • OTC sales accounted for 73.4% of total supplement sales in 2019, while ecommerce accounted for 16%. 

Stats on the Global Dietary Supplement Industry

1. The global supplement market is predicted to reach a value of $216.3 billion by 2026.


In 2018, the global dietary supplement market reached a value of $140.01 billion. This monumental figure is expected to skyrocket in the forthcoming years because of the rising popularity of preventive medicine and the quest for longevity. 

According to expert reviews, during the period 2018–2026, this market is predicted to grow at a CAGR of 5.5%. This growth applies to all types of dietary supplements.

2. The global supplement sales were expected to grow by 5.6% in 2019. 

(New Hope)

The US market led the industry, followed by the fast-rising Chinese, Western European, and Japanese markets. 

3. The European dietary supplements market is expected to reach $52.9 billion by 2025.


The European market is growing steadily at a CAGR of 5.9%. 

The highest-growing sector within the European dietary supplement industry is the manufacturing of supplements for children. It’s expected to grow at a CAGR of 7.5% within the predicted period.

Additionally, enzyme-based products have a good market perspective, and they are predicted to grow at a stunning CAGR of 10%.

4. The Asia-Pacific supplement market has the highest growth rate, with an estimated CAGR of 9.2%.


In 2018, the Chinese market reached a value of $21.3 billion. China is the second-largest producer and consumer of supplements. 

5. Collectively, Asian markets accounted for 33.9% of the global supplement industry in 2018.

(New Hope)

This continent accounts for 60% of the global population. 

However, the factors driving this gigantic influence are the rapid development of supplement manufacturing in China, and the rising demand for supplements in Japan.

6. In Europe, the United Kingdom is the fastest-growing supplement market.


The UK is the center of innovations in the supplement manufacturing business. Its supplement market size is expected to grow at a CAGR of 7.1% between 2017 and 2025. 

In the UK, the fastest growing sector is sports nutrition, predicted to grow at a CAGR of 7.5%.

7. Dietary supplements market analysis reveals that Italy has the most valuable market in 2020, and it’s worth $1.6 billion.


Currently, the Italian market is overrun with supplements, which account for the most significant portion of a pharmacy’s revenue.

Following Italy, the largest supplement markets in Europe are Russia ($1.08 billion), Germany ($967 million), UK ($755 million), and France ($725 million).

8. Vitamins accounted for 37.78% of the total European supplement market in 2018.

(Fortune Business Insights)

Nutritional supplement industry trends reveal that minerals are the second most popular nutrients in Europe and are followed by protein-based products. 

The fatty-acid market and enzymes are on the exponential rise. However, they do not presently hold a significant market share.

9. The global beauty supplement market is expected to reach $9.3 billion by 2026.


Ecommerce and social media advertisements were the leading influences driving beauty supplement trends in 2019.

As they’re growing at a CAGR of 9.5%, supplements are a very lucrative sector within the beauty industry. The US beauty supplements market alone was worth a stunning $4.12 billion in 2017, and it is projected to skyrocket in the forthcoming years. 

The US Nutritional Supplements Market

10. 58% of US adults use multivitamins.


Multivitamins are the most popular supplement group among US adults of all ages. According to a 2019 review on the supplement market, 31% of people use vitamin D, while 28% use pure vitamin C supplements.

Other popular dietary supplements include omega-3 fatty acids, protein products, calcium, magnesium, green tea, vitamin B-complex, and iron.

11. In 2019, the US supplement industry reached $46 billion.

(New Hope)

In that year, the US market accounted for 37% of the global supplement industry worth

In 2016, there were 754,645 employees in the US supplement manufacturing industry.

12. By 2024, the US supplement market is expected to grow to an astonishing $56.7 billion.


Supplement studies reveal that multivitamins and vitamin D supplements are in the highest demand. Following them are weight-loss products and sports supplements.

13. According to vitamin and supplement industry statistics, the US market reached $31 billion in vitamin sales in 2018.


During the next year, the vitamin market alone cashed in a billion dollars more. Vitamins and minerals are the most popular type of supplements in the market.

14. In 2019, 19% of Americans aged 35–53 used probiotics.


The benefits of probiotics on the human microbiome and overall health significantly increased the popularity of these specialty products. The proof for this claim could be found in the fact that the probiotics market nearly doubled in the last decade.

15. Dietary supplement industry statistics from 2018 reveal that 77% of the US adult population used supplements. 

(Statista, CRNUSA)

The usage rates tend to increase with age. From 2007 to 2018, the average household expenses on supplements almost doubled, from $46 to $80.

16. Nestlé and Danone are leading the race in the US supplement market.


It is no surprise that the food and pharmaceutical industry leaders are driving the supplement industry growth.

Other companies that hold the highest positions in the global supplement industry are the Carlyle Group, Amway, Archer Daniels Midland, and Abbott Laboratories.

Bodybuilding Supplement Industry Statistics

17. 28.6% of college athletes use energy shots and drinks.

(National Institute of Health)

Around 41.7% of these young students use protein products, while 14% use creatine. Furthermore, 12.1% use amino-acid complexes, while 5.7% use caffeinated multivitamins. 

18. 63% of sports supplement users have confidence in the products they use.


What’s more, 53% of people who use weight-loss products trust their effectiveness and quality. 

19. The sports supplement sector is expected to grow at the highest rate between 2019 and 2026.


According to dietary supplement industry statistics from 2019, sports supplements are predicted to grow exponentially at a CAGR of 8.4%. 

20. The global protein powder market is expected to reach a value of $45.27 billion in 2026.


Gym rats are described as the most consistent users of protein-based products. However, vegetarians are also increasingly turning towards these products for meat protein substitution. 

Vitamin and supplement industry analysis revealed that wheat and soy proteins accounted for 27.2% and 26.6% of the total supplement market share, respectively. 

What’s more, the whey protein market is expected to reach $12.4 billion by 2021.

21. In 2019, 39% of millennials used protein-based products for muscle bulking.


Furthermore, 28% of people aged 35–54 used protein-based supplements, while only 17% of the older population decided to bulk up in 2019. 

The highest sales rate of protein products was recorded by the US dietary supplement market in 2017

22. 71% of dietary supplement users exercise regularly, in comparison to 53% of non-users.


Supplement users are more likely to workout than non-users. Additionally, 71% of supplement users tend to have a good night’s sleep, in contrast to 61% of non-users.

Supplement Sales Statistics

23. In 54% of the cases, doctors’ recommendations drive supplement sales.


While more than half of the population consults a doctor, 18% of people consult a pharmacist, while only 13% ask a nutritionist or a dietitian for a professional opinion.

24. According to recent supplement industry statistics, OTC sales accounted for 73.4% of total supplement sales in 2019. 


Pharmacies are still the main place where consumers acquire their products. 

The main contributing factors include the expertise of medical professionals and brand reliability. 

While competing with online sales, this market is still growing at a remarkable CAGR of 10.2% for the period 2019–2027.

25. Ecommerce accounted for 14% of the total supplement sales in 2016.


The size of the US human nutrition market is directly proportionate to the ecommerce capabilities of the country. Namely, when it comes to supplements, consumers tend to trust online advertisements and web-based retail services the most. 

Online supplement sales outperform the online markets for consumer health and packaged goods combined.

26. Tablets accounted for 34.9% of all supplement products.


The popularity of tablets is due to their ease of use, fast action, and a variety of dissolving methods. Following tablets, the most popular supplement formulations are capsules, softgels, powders, gummies, and liquids.

Nevertheless, dietary supplement industry statistics for 2020 predict tablets will lose their leading share to softgel capsules. 

Supplement Trends: Consumer Insight

27. 60% of people don’t take more than one supplement at a time because of possible interactions.

(Food Standards Agency Report)

The majority of supplement users are cautious about the possible drug- or food-supplement interactions.

Furthermore, 37% of people positively claim that they’ve never taken more than one supplement at a time, while 11% tend to use more products simultaneously. 

28. According to a survey on the global human nutrition market, 68% of unemployed adults take supplements.


Unemployment doesn’t impact the supplements market much, as there’s little difference between the supplement use among workers and the unemployed. 

In 2019, 77% of the part-time employed people took supplements, while 81% of the full-time workers used them. 

29. 96% of supplement consumers are confident that their products are of high quality. 


In general, more people tend to put their trust in the natural supplement industry than in the pharmaceutical industry. 

Moreover, 72% of people have confidence in herbal supplements, while 75% trust the quality of specialty products, such as probiotics. 

30. 46% of people take the exact recommended dosages of their supplements.

(Food Standards Agency Report)

According to an official survey on the supplement industry from 2018, 42% of people tried to take the recommended daily dose, although they weren’t absolutely consistent. 

Furthermore, 9% considered themselves irresponsible regarding usage compliance. 

31. The majority of Americans use supplements for more energy.


According to the US supplements research, 24% of people use them for an energy boost. 

Additionally, the dietary supplement statistics on the US supplement market reveal that 20% of consumers use them for the immune system. On the other hand only 19% use them for nutritional purposes. 

18% of supplement users are people seeking to improve their heart health and age healthily. 

32. 17% of women tend to supplement iron in comparison to 8% of men.

(Food Standards Agency Report)

Women tend to reimburse their blood iron levels more than men, primarily because of their monthly menstrual loss. 

Furthermore, according to the 2018 supplement industry facts, men are more prone to taking garlic and protein-powder-based supplements, while women of all ages use more of the vitamin B-complex, multivitamins, and folic acid. 


How much is the US dietary supplements market worth?

The US supplements industry was valued at $46 billion in 2019.

At what CAGR is the US dietary supplements market projected to grow from 2018 to 2026?

The US supplements industry has been growing at a CAGR of 6.63% since 2017. If the trend persists, the industry is expected to reach a growth of over 50% in 2020.

Which is the leading segment in the US dietary supplements market?

Vitamins are the most popular supplement type in the US, and they account for 37% of the country’s total supplements market. 

Following them are minerals, protein products, and specialty supplements, such as probiotics, melatonin, and green tea.

Who are the top players in the US dietary supplements market?

Nestlé is leading the way in the dietary supplements market, accompanied by Herbalife Nutritionals, Danone, Carlyle Group, Amway, Archer Daniels Midland, and Abbott Laboratories.

Which country is expected to hold the highest market share in the European dietary supplements market?

Italy is the European country with the most valued supplement market in 2020, which was estimated at $1.6 billion, and it’s followed by Russia, Germany, UK, and France. 

However, the UK market is projected to grow at the most considerable pace, going for the first place in the forecast period of ten years.

Which segment is expected to exhibit the fastest growth under the form criteria in the US dietary supplements market?

The sports supplements are in the highest demand and are projected to grow at the most significant rate globally, exhibiting a CAGR of 8.4%. Furthermore, enzyme-based supplements are exponentially rising in demand, with a CAGR of 10.0% in the European market.

How much is the global supplement industry worth?

In 2018, the global dietary supplement market reached a value of $140.01 billion. It is expected to grow exponentially to a staggering $ 216.3 billion by 2026. 

Wrapping Up

Supplements are becoming a part of preventive medicine. As such, they are leaning towards medicine and straying away from nutrition. 

However, they remain regulated as food and not drugs, which facilitates their production and advertisement.

Nevertheless, the supplement sales are peaking, and after the COVID-19 pandemic, they are projected to rise even more.

As shown by these supplement industry statistics, the supplement market is a very lucrative and competitive landscape, turning in hundreds of billions of dollars each year. With the internet-driven consumer demands, it’s safe to say that we’re on the verge of a new era of supplements.